Part 4 — Rewards That Raise Millions: Pricing, Bundles, and 2026 Features

Seven figures usually isn’t “tons of backers.”It’s often good conversion + high average order value.

Your reward ladder (simple and deadly)

You want 4–6 core tiers, not 18.

A common tech gadget ladder:

• Super Early Bird (limited quantity)

• Early Bird (still strong discount)

• Standard Campaign Price

• Duo Pack (2 units)

• Family/Team Pack (3–5 units)

• Retail / Distributor Pack (10+ units)

This is where millions get made: bundles.

Use scarcity properly (not annoying)

Scarcity should feel fair:

• limited qty early bird

• limited time bonus

• “founder’s edition” run

Avoid fake countdowns that reset. Backers hate that.

Make premium tiers easier to buy

Kickstarter’s Pledge Over Time can help higher tiers convert because the psychological hit is smaller (especially for gadgets priced $300–$1,200).

And with Kickstarter’s Pledge Manager improvements, you can handle more post-campaign upgrades, shipping collection, etc., without duct-taping tools.

Add-ons: the “silent multiplier”

Add-ons are how you squeeze revenue without needing new backers.

Great add-ons:

• extra battery / charger

• mounts

• carrying case

• accessories people already buy anyway

Rule: if it’s not obviously useful, it won’t sell.

Next up: Part 5 — launch week mechanics + staying hot after Day 3.