Part 3 — The 2026 Campaign Page & Video: The Conversion Machine

Your page has one job:turn curiosity into belief… and belief into pledges.

The page structure that works (especially for gadgets)

Think “scan-first.” Most people won’t read. They’ll hunt.

1. Hero section

2. 1-line promise (benefit, not specs)

3. one clean product shot / GIF

4. 3 micro bullets (“What it does in 10 seconds”)

5. Problem → painShow the frustration your gadget removes. Keep it relatable, not dramatic.

6. The “Aha”Reveal the product and show it working. Fast.

7. Proof

8. demo

9. testimonials

10. press / creators

11. manufacturing readiness

12. How it worksSimple diagrams > paragraphs.

13. Why nowLimited early birds, pricing advantage, campaign-only bonuses.

14. Timeline + risksBe honest. Backers can smell fake certainty.

The video: stop trying to be Apple

Be clear. Be real. Be watchable.

A gadget campaign video usually wins with:

• First 5–10 seconds: show the result

• Next 20 seconds: what it is + why it matters

• Middle: proof + use cases

• End: who you are + what you need + what they get for backing

Your goal isn’t “cinematic.”Your goal is comprehension + trust.

The fastest way to lose backers

Two things:

• no real demo

• confusing promise

A backer should never have to ask:“Wait… what does this actually do?”

Next up: Part 4 — reward design, pricing psychology, and how to raise AOV without feeling scammy.