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Avoid These Common Crowdfunding Pitfalls
Launching a crowdfunding campaign can feel like stepping onto a stage with the spotlight on you. Exciting, nerve-wracking, and full of potential. But here’s the truth: many campaigns stumble because of avoidable errors. I’ve seen it time and again. You want your project to shine, to attract backers, and to hit those ambitious funding goals. So, let’s dive into the common crowdfunding pitfalls that can trip you up and how to dodge them like a pro. Recognizing Common Crowdfund
Ran Cory
Jan 114 min read


Is Crowdfunding donation, investment, or eCommerce?
Crowdfunding is now a big umbrella encompassing many types. Generally speaking, crowdfunding is a way for funds to be raised by...
Ran Cory
Mar 18, 20213 min read


Why Crowdfunding Campaigns Are So Successful
Crowdfunding campaigns are becoming more and more successful every year. In fact, this past year, crowdfunding campaigns raised a...
Ran Cory
Mar 16, 20214 min read


Part 6 — The Finish Line + After the Campaign: Where Big Campaigns Become Real Brands
The end is not the end. It’s where you either become a brand… or become a cautionary tale. The final 48 hours: don’t be shy This is when procrastinators convert. Do: daily countdown posts email “last chance” sequences “we’re this close to unlocking X” rally moments remind people pricing goes up after campaign Post-campaign: keep selling (smartly) Indiegogo is famous for continuing sales after the campaign through its “keep raising / keep selling” model (commonly done via InDe
Ran Cory
Jan 111 min read


Part 5 — Launch Week & Momentum: How 7-Figure Campaigns Stay Alive
The campaign has three emotional arcs: Launch spike Mid-campaign “oh no” Final 48-hour surge The winners plan for all three. Launch day: treat it like a product drop Your goal is a Day 1 surge that creates social proof. Launch day checklist: email list blast (morning) creators post within first 24 hours paid ads + retargeting turned on comment section engagement (reply fast) first update posted early (celebrate + next milestone) Mid-campaign: manufacture mini-spikes Momentum
Ran Cory
Jan 111 min read
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